Over the past few years, social media has really taken off as a means of attracting new business. Consider this: 10 years ago, only 7% of the US population was using social media. Today, 76% of Americans are on social networks. Given this trend, no law firm can...
I work with law firms every day, and one of the most common concerns I hear is that attorneys don't feel they have time to maintain an active presence on social media. And if managing your social media accounts took an hour each day, I would say those attorneys are...
What comes to mind when people in your community hear your law firm's name? Do they know who you are? Do they have any negative or positive reactions? For too many law firms, the answer is that people simply don't know who they are. Why should you care if legal...
It's that time of year when law firms across the country are celebrating the holidays and showing appreciation to their staff and clients alike. It's also the time of year when many firms are evaluating how to make 2016 as successful as possible. One thing is for...
If you have read our recent white paper -The Futility of Chasing Silver Bullets: What Search Techniques Unlock Law Firm Website Success? (download here) - then you know that performing well for "long-tail" and informational search is critical for your online marketing...
Recently, a small number of our customers noticed an influx of spam comments being submitted to their blogs. This is an unusual but unfortunately not unique situation. The uptick is reflective of the constant struggle against spammers faced by any individual or...
As part of the ongoing services FindLaw provides, we periodically review our design best practices to ensure features and layout are optimized for search relevance and visitor usability. This enables us to be proactive and to stay on top of trends in search...
Every year, our law firm customers publish thousands and thousands of informative, engaging, topical and timely blog posts. In aggregate, these posts answer questions, spark conversation and provide insight for literally millions of blog readers. That's millions of...
Spring is here at last, and that means now is a great time to get organized. Many folks are going through closets and garages, evaluating what is needed and what can be discarded, and finding better ways to organize the important stuff that remains. As in life, so in...
You've written a thought-provoking, engaging blog post. Now, before you publish your post for the world - and potential clients and word-of-mouth referrers - to see, don't forget to add tags to help your readers follow the topical trends on your blog. Tagging is...