Over the past few years, social media has really taken off as a means of attracting new business. Consider this: 10 years ago, only 7% of the US population was using social media. Today, 76% of Americans are on social networks. Given this trend, no law firm can...

Training Tips
You Can Drive Engagement Every Day
I work with law firms every day, and one of the most common concerns I hear is that attorneys don't feel they have time to maintain an active presence on social media. And if managing your social media accounts took an hour each day, I would say those attorneys are...
Why should I care about driving engagement?
What comes to mind when people in your community hear your law firm's name? Do they know who you are? Do they have any negative or positive reactions? For too many law firms, the answer is that people simply don't know who they are. Why should you care if legal...
Q: How can you engage your readers? A: Write a Q&A Post
By Casey Hall, Esq., FindLaw Blog Writer You probably know at least a dozen questions most of your clients have on their minds when they come to you for help. These are the questions you are prepared to answer even before they are asked. These are also the questions...
Moderating Reader Comments: Building a Community, One Post at a Time
A Training Article for FindLaw Clients by Michael Owen Hill, Team Lead - Social Media Comments are a fundamental aspect of blogs. In essence, the ability of the reader to comment (and of the blogger to respond) is one of the primary factors that distinguish social...