It's that time of year when law firms across the country are celebrating the holidays and showing appreciation to their staff and clients alike. It's also the time of year when many firms are evaluating how to make 2016 as successful as possible. One thing is for...
Recently, a small number of our customers noticed an influx of spam comments being submitted to their blogs. This is an unusual but unfortunately not unique situation. The uptick is reflective of the constant struggle against spammers faced by any individual or...
Every year, our law firm customers publish thousands and thousands of informative, engaging, topical and timely blog posts. In aggregate, these posts answer questions, spark conversation and provide insight for literally millions of blog readers. That's millions of...
Spring is here at last, and that means now is a great time to get organized. Many folks are going through closets and garages, evaluating what is needed and what can be discarded, and finding better ways to organize the important stuff that remains. As in life, so in...
You've written a thought-provoking, engaging blog post. Now, before you publish your post for the world - and potential clients and word-of-mouth referrers - to see, don't forget to add tags to help your readers follow the topical trends on your blog. Tagging is...
When you are thinking about topics to write about on your blog, take a look at your calendar or even just look out the window. Often, you will be able to come up with a timely and relevant topic just by considering the month and season of the year. By applying a...
People often look to attorneys for help when something in their lives has gone terribly wrong. If your practice includes personal injury or divorce, for example, you may be helping clients through one of the worst situations they will ever endure. While the reality of...
Tags are a useful way to classify blog posts by topic. Generally more specific than categories, tags are complementary - they are frequently-mentioned subtopics within the broader categories. For example, on your Personal Injury blog, say you write a post for the Car...
Your goal is to engage and convert as many readers as possible to actual clients, so one of the best approaches is an aggressive "call to action" or solicitation message in every post. Right? Wrong. There are (at least) two problems with an aggressive,...
A Training Article for FindLaw Clients by Michael Owen Hill, Team Lead of Social Media Your Blog Services team at FindLaw is dedicated to providing you, our valued client, with in-depth guidance and information regarding your FindLaw blog. In this article, we will...