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Training Tips

Spring cleaning for your blog

broom.pngSpring is here at last, and that means now is a great time to get organized. Many folks are going through closets and garages, evaluating what is needed and what can be discarded, and finding better ways to organize the important stuff that remains.

As in life, so in blogging. In the spirit of spring cleaning, spending a little time organizing (or reorganizing) your blog now will pay dividends throughout the year.

When your blog is new, you really don't have to think very hard about organizing the content for maximum utility to readers. But once your blog has grown to contain hundreds of posts on a wide variety of topics relevant to your practice, you may find that the way those posts are organized is somewhat less than ideal.

So how can your blog be organized to not only provide readers with greater access to the information they are interested in, but also to help create a solid framework for use in categorizing and tagging future posts?

A good first step is to consider exactly what categories and tags are for.

Tagging: separating the truth from the myth

You've written a thought-provoking, engaging blog post. Now, before you publish your post for the world - and potential clients and word-of-mouth referrers - to see, don't forget to add tags to help your readers follow the topical trends on your blog.

Tagging is similar to categorizing posts on your blog in that it allows readers to quickly find other posts you have written on the same topics. Think of tags as frequently-mentioned subtopics within a category. Even though tagging is really quite simple, there are many misconceptions out there.

Here are five statements about tagging. Can you tell the true from the false?

Tags: What are they and how do they work?

Tags are a useful way to classify blog posts by topic. Generally more specific than categories, tags are complementary - they are frequently-mentioned subtopics within the broader categories.

For example, on your Personal Injury blog, say you write a post for the Car Accident category. The post details a number of causes of car accidents, including distracted driving, speeding and DUI. You also mention that serious injuries can happen when seat belts and air bags do not function as they should.

When creating tags for this post, what should you use?

Well, start by asking yourself a few questions:

  • What subtopics of Car Accidents have I written about, or will I be writing about, frequently?
  • Which of these subtopics will be interesting to readers?
  • Am I creating tags for blog readers, or for the search engines?

Let's address these questions in reverse order.