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Training Tips

Spring cleaning for your blog

broom.pngSpring is here at last, and that means now is a great time to get organized. Many folks are going through closets and garages, evaluating what is needed and what can be discarded, and finding better ways to organize the important stuff that remains.

As in life, so in blogging. In the spirit of spring cleaning, spending a little time organizing (or reorganizing) your blog now will pay dividends throughout the year.

When your blog is new, you really don't have to think very hard about organizing the content for maximum utility to readers. But once your blog has grown to contain hundreds of posts on a wide variety of topics relevant to your practice, you may find that the way those posts are organized is somewhat less than ideal.

So how can your blog be organized to not only provide readers with greater access to the information they are interested in, but also to help create a solid framework for use in categorizing and tagging future posts?

A good first step is to consider exactly what categories and tags are for.

Don't bite off more legal knowledge than your blog reader can chew

There is no question that each one of you knows more about your practice area than you could fit into a hundred, or even a thousand, blog posts. If you had the time, you could likely sit down right now and write a treatise on some aspect of your practice off the top of your head.

Your readers, like your clients, rely upon this encyclopedic warehouse of information. While they rely upon your depth of knowledge, they may not actually be that interested in the technical aspects of the law if they are not easily digestible.

Q: How can you engage your readers? A: Write a Q&A Post

By Casey Hall, Esq., FindLaw Blog Writer

You probably know at least a dozen questions most of your clients have on their minds when they come to you for help. These are the questions you are prepared to answer even before they are asked. These are also the questions that can easily be turned into very effective "question and answer" blog posts.

A question and answer post is exactly what it sounds like: you pose a commonly-asked question, then provide a general but well-considered answer. What could be simpler?

Writing for Engagement 101: The List Post

Previous articles and posts have discussed powerful ideas and practices aimed at helping you create the type of engaging content that will drive your blog's success. Now it's time to take a closer look at organizing information in a specific way that will deliver real value to your readers:

The list post.

Writing for Engagement 101: The Basics

In a previous article, we told you that "engagement is at the heart of social media." But what is engagement and how is it measured?