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Training Tips

Tagging: separating the truth from the myth

You've written a thought-provoking, engaging blog post. Now, before you publish your post for the world - and potential clients and word-of-mouth referrers - to see, don't forget to add tags to help your readers follow the topical trends on your blog.

Tagging is similar to categorizing posts on your blog in that it allows readers to quickly find other posts you have written on the same topics. Think of tags as frequently-mentioned subtopics within a category. Even though tagging is really quite simple, there are many misconceptions out there.

Here are five statements about tagging. Can you tell the true from the false?

Tags: What are they and how do they work?

Tags are a useful way to classify blog posts by topic. Generally more specific than categories, tags are complementary - they are frequently-mentioned subtopics within the broader categories.

For example, on your Personal Injury blog, say you write a post for the Car Accident category. The post details a number of causes of car accidents, including distracted driving, speeding and DUI. You also mention that serious injuries can happen when seat belts and air bags do not function as they should.

When creating tags for this post, what should you use?

Well, start by asking yourself a few questions:

  • What subtopics of Car Accidents have I written about, or will I be writing about, frequently?
  • Which of these subtopics will be interesting to readers?
  • Am I creating tags for blog readers, or for the search engines?

Let's address these questions in reverse order.