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Training Tips

Spam: A pervasive aspect of the Internet

Recently, a small number of our customers noticed an influx of spam comments being submitted to their blogs. This is an unusual but unfortunately not unique situation. The uptick is reflective of the constant struggle against spammers faced by any individual or business on the Internet.

This post is designed to give you a little insight into spam and detail our latest efforts to minimize the inconvenience spammers pose to our customers.

Tagging: separating the truth from the myth

You've written a thought-provoking, engaging blog post. Now, before you publish your post for the world - and potential clients and word-of-mouth referrers - to see, don't forget to add tags to help your readers follow the topical trends on your blog.

Tagging is similar to categorizing posts on your blog in that it allows readers to quickly find other posts you have written on the same topics. Think of tags as frequently-mentioned subtopics within a category. Even though tagging is really quite simple, there are many misconceptions out there.

Here are five statements about tagging. Can you tell the true from the false?

The Seasonal Blog Post

When you are thinking about topics to write about on your blog, take a look at your calendar or even just look out the window. Often, you will be able to come up with a timely and relevant topic just by considering the month and season of the year. By applying a little creativity, you could likely come up with an idea for a post relevant to most legal practice areas related to any month or season.

Consider Seasonal Activities Related to Your Practice

For example, when summer is approaching, a personal injury attorney might write a quick post on the hazards that can be found at public pools or while boating, or address what families should keep in mind when taking a road trip to a vacation destination. On the flip side, a winter post might discuss the hazards of winter driving and provide some safe winter driving tips.

Make room for uplifting and inspiring (even funny) stories

People often look to attorneys for help when something in their lives has gone terribly wrong. If your practice includes personal injury or divorce, for example, you may be helping clients through one of the worst situations they will ever endure.

While the reality of your practice may dictate that your blog covers some difficult topics, readers may find an approach that is always serious or somber to be less than completely engaging.

Tags: What are they and how do they work?

Tags are a useful way to classify blog posts by topic. Generally more specific than categories, tags are complementary - they are frequently-mentioned subtopics within the broader categories.

For example, on your Personal Injury blog, say you write a post for the Car Accident category. The post details a number of causes of car accidents, including distracted driving, speeding and DUI. You also mention that serious injuries can happen when seat belts and air bags do not function as they should.

When creating tags for this post, what should you use?

Well, start by asking yourself a few questions:

  • What subtopics of Car Accidents have I written about, or will I be writing about, frequently?
  • Which of these subtopics will be interesting to readers?
  • Am I creating tags for blog readers, or for the search engines?

Let's address these questions in reverse order.