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Training Tips

Blog Optimization: Four Essential Practices

If you have read our recent white paper -The Futility of Chasing Silver Bullets: What Search Techniques Unlock Law Firm Website Success? (download here) - then you know that performing well for "long-tail" and informational search is critical for your online marketing success, and that one integral component of this approach is the frequent publication of fresh, relevant content.

Luckily for you, that's exactly what blogs are designed to address. So how do you maximize the value of your blog through smart optimization techniques? Whether you are an experienced blogger looking to revitalize your presence or are looking for a solid foundation of optimization principles upon which to base your new blog, the four practices below, if followed consistently, can deliver excellent results.

Moderating Reader Comments: Building a Community, One Post at a Time

A Training Article for FindLaw Clients by Michael Owen Hill, Team Lead - Social Media

Comments are a fundamental aspect of blogs. In essence, the ability of the reader to comment (and of the blogger to respond) is one of the primary factors that distinguish social content, like blogs, from more static content, like websites. Furthermore, readers who submit comments expect those comments to be published - and they expect the blogger to respond.

For this blogger training article, your Blog Services Team at FindLaw will be addressing the importance of moderating reader comments on your blog. If we've been clear, after you read this article you'll come to believe as we do - that engaging with your readers is an investment in the success of your blog, and therefore an investment in your practice.